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Post by account_disabled on Jan 24, 2024 3:41:47 GMT
Infographics Social media content and videos Press releases and guest posts Podcasts including being a guest on an existing podcast Influencer or partnership content including guest posting PODCAST Learn how to operationalize data and grow your startup 2. Landing pages and PPC campaigns One of the fastest ways to build brand awareness and increase the volume of leads is to amplify dedicated landing pages via strategic pay-per-click (PPC) campaigns on social and search. Your landing page should communicate who your brand is, your products and services, and potentially offer a lead magnet (more on that in the next section). It should include clear messaging, testimonials, and simple but effective Phone Number List creative to quickly and clearly get the message across (more on landing page optimization here). your ICP, potentially using lookalike (LAL) targeting, with strong, on-brand creative and messaging and a clear CTA. If using search, think carefully about the keywords you target and who you will be competing against on that page. PPC platforms could include: Search Social media platforms including LinkedIn or Instagram Contextual targeting platforms like Taboola and Outbrain Amazon Ads Video platforms including YouTube and OTT (over-the-top) streaming services 3. Lead magnets Lead magnets are anything you can dangle in front of a prospect to convince them to hand over their email and become a lead. They are generally promoted through lead generation campaigns, organic channels including social media and your blog, or partnerships and paid campaigns.
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