Post by account_disabled on Jan 9, 2024 8:52:34 GMT
Google using PPC marketing so we wanted to share a few creative ways to separate yourself from the crowd in 2023 using less conventional methods on Google. 1. Piggyback on other Brands Piggyback on other brands Piggyback on other brands It might seem mad to include your competitor’s name in your keywords, but is it really? Most searchers include a brand name because their search has a little more purpose.
They know what they want and might be at the end of the research phase Phone Number and closer to the buying stage. Get away from the habit of focusing on bids for industry keywords, and instead, bid on the brand names of your most successful competitors to take advantage of their pros, cons and common mistakes. Why it works: When you opt to bid for brand names you are actually inserting your business into the search whether they like it or not. That is a specific search, and you will probably be one of the only competitors to be so brazen. Although you might figure the people searching for a specific brand have already made up their minds: there will still be those who are doing a final search to make a decision. be enticed to come your way. How to do it:
You can place an ad that will pop up and give a little food for thought for customers about to click on your competitor’s link. It can ask a question, it can plant a seed of doubt, or it can even make them laugh to encourage curiosity. The important thing here is to attract them away from the obvious link and choose yours instead. Get them to a landing page where you can make a point-for-point argument against your competitor, and you might just gain a conversion.
They know what they want and might be at the end of the research phase Phone Number and closer to the buying stage. Get away from the habit of focusing on bids for industry keywords, and instead, bid on the brand names of your most successful competitors to take advantage of their pros, cons and common mistakes. Why it works: When you opt to bid for brand names you are actually inserting your business into the search whether they like it or not. That is a specific search, and you will probably be one of the only competitors to be so brazen. Although you might figure the people searching for a specific brand have already made up their minds: there will still be those who are doing a final search to make a decision. be enticed to come your way. How to do it:
You can place an ad that will pop up and give a little food for thought for customers about to click on your competitor’s link. It can ask a question, it can plant a seed of doubt, or it can even make them laugh to encourage curiosity. The important thing here is to attract them away from the obvious link and choose yours instead. Get them to a landing page where you can make a point-for-point argument against your competitor, and you might just gain a conversion.